Benefits of Marketing Automation
Marketing automation are technologies and software that have been designed for departments dealing with marketing in an online business. Repetitive tasks can be automated in the software as well as using various online channels for marketing such as social media, email and websites. Consultants, marketing departments and part time marketing employees can make use of the marketing automation tools that will be of benefit in specifying criteria and outcomes for various tasks and processes. Human errors will be reduced as well as increasing efficiency since the software will also work on interpretation, storage and execution of all the information. Customers are usually not required to install any software since most of the marketing automation tools are web-based or hosted solutions. Development and analysis of campaigns in marketing and customers, managing the campaigns in marketing, organization of customer data and storage appropriately as well as moving contacts from leads to customers are the four main tasks that the marketing automation tools are required to perform. A funnel software is an example of a marketing automation tool.
There is a software that are available for online businesses where they can monitor their customers as well as entice the prospective customers know as funnel software. A funnel software shows a representation of customers in visual form which indicates their journey from the awareness stage to the stage where they took action.
A funnel software has four stages which are followed by customers. The first stage is awareness where all prospective customers in search for solution of a problem they have come to know of the funnel software. various channel through which prospective customers can become aware of funnel software system includes email campaign, content marketing as well as avenues in social media among other channels. The second stage is interest stage where customers will begin looking for more information about funnel sales and ask questions regarding it. When customers continue doing further research on the funnel software, they get to the third stage which is the decision stage where they have to choose on the next course of action. Action is the fourth and final stage in the funnel software system where the prospective customer decides to become a full customer by purchasing the product. From the awareness stage to the action stage, the number of prospective customers keeps on declining. It is very beneficial for an online business to use a funnel software system. Development and analysis of campaigns in marketing and customers, managing the campaigns in marketing, organization of customer data and storage appropriately as well as moving contacts from leads to customers are some of the benefits of using funnel software platforms.